Octoplay determined to push into UK market with Sky Betting and Gaming

Octoplay determined to push into UK market with Sky Betting and Gaming

Octoplay determined to push into UK market with Sky Betting and Gaming
Octoplay is determined to keep pushing into new markets and the United Kingdom is one of those. The innovative supplier has teamed up with Sky Betting & Gaming, a well-represented local brand that is similarly keen to get access to the best online titles possible. Moving forward, the two partners will present players with innovative content from Octoplay’s library, which features such established titles as Teddy’s Quest, Buffalo Smash, Wilfred’s Wheel, and many others. As a company, Octoplay is a fairly new entrant into the market, founded only in 2022, and building a dedicated Remote Gaming Server platform, allowing it to quickly distribute titles with partners. Octoplay has also been known for building authentic game features, such as Jackpot Hunt, and seeking to create experiences that stand outside the mainstream while driving engagement for partner brands. Octoplay Director of Business Development Ralitsa Georgieva has been very happy with the opportunity to see her company expand in the United Kingdom, one of the focal markets for the supplier, and with Ski Betting & Gaming on top of that. “The fact that we are able to partner with such an esteemed operator shows just how far Octoplay has come in a short space of time and proves that we are hitting the mark with the games we are developing and launching.” Sky Betting and Gaming Head of Content PhilippaAyres was similarly pleased with the opportunity to strengthen the operator’s gaming portfolio at a time when Octoplay’s titles and products are highly sought-after in the market and enjoyed by many. “These are highly engaging games that draw players in with their fun themes and action-packed gameplay. They also bring differentiation to our offering at a time when players are seeking more non-traditional slot content. This is a really strong partnership for us and Octoplay,” Ayres added. Octoplay has been rapidly expanding across a number of markets of late, as the company is actively seeking to establish itself as a go-to brand and operator for as many leading operators as it can. Outside of its ambitions for the market in the United Kingdom, Octoplay has acquired a license to provide its products in Ontario, Canada. The UK market, though has indeed been a priority for the supplier, especially with a recent partnership with Flutter Entertainment-owned Betfair and Paddy Power. Octoplay has been continuing to grow across Europe, as well, including through a license in Romania. Image credit: Unsplash.com

29 JAN 2024

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