Relax Gaming pursues Dutch growth with Fair Play Casino

Relax Gaming pursues Dutch growth with Fair Play Casino

Relax Gaming pursues Dutch growth with Fair Play Casino
Relax Gaming, a prominent aggregator of iGaming titles and developer of in-house originals, has tied up a new content partnership that sees the company partner with Fair Play Casino in the Dutch market. Fair Play Casino is one of the most significant local operators, and it will benefit from an equally important boost to its content library, as Relax Gaming will launch with such originals as the latest Money Train 4, Temple Tumble, Bill & Coin, and so many others. With more than 60 years of experience in the local market, Fair Play Casino has been among the first to take advantage of the digitalization of online casinos, and Relax Gaming has an important part to play as it offers both in-house as well as curated and select third-party content. Fair Play Casino Business Development Manager Pascal Janshen has welcomed this opportunity and said that as a brand, was proud to offer its audiences unmatched content experiences the type of which Relax Gaming is specialized in delivering. “Relax is a brand that we have wanted to partner with for some time and we are delighted to be able to bring its rich library of titles to more of our players,” Janshen further explained. Only recently, the casino also sought input from another prominent supplier in the face of Push Gaming which injected a host of its own games into the Dutch-facing brand. As to Relax Gaming, the company has been naturally upbeat about the opportunity to further consolidate its presence in the highly-contested, but also lucrative Dutch iGaming market. Company CCO Nadiya Attard welcomed the news and said that her company was committed to partnering with leading brands across business-important regions. Fair Play Casino was clearly one of those, she explained. “The brand has a rich history in providing wide-ranging and unique experiences to its players. Our content has already been well-received across the Netherlands, increasing our reach in this diverse market presents us with some exciting opportunities,” Attard wrapped up. Relax Gaming has been equally keen to expand not only on this side of the pond, however. The company announced an ambitious growth strategy for the US market last year and it has been executing it, not least through a content tie-up with BetMGM, a leading local operator, in New Jersey last December. Image credit: Relax Gaming

13 MAR 2024

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