Priced Up review 2026: sportsbook, casino and the licence behind them

Priced Up, written PricedUp by the brand itself, is a UK betting site with a casino that launched in 2024. It is run by Off Course Bookmakers Limited under Gambling Commission account 1776, and pricedup.bet is listed as an active domain on that account. In short, this Priced Up review finds a properly licensed brand: the questions worth asking are about what it offers, not whether it may trade in Great Britain.

Is Priced Up legit? The licence in detail

The register shows an active remote casino licence, number 001776-R-103193-015, for account 1776. The account covers Casino, Bingo and General Betting Standard for both real and virtual events, so sports betting, casino games and bingo can all be offered under it. The App Store listing makes a matching claim: "Fully licensed and regulated by the UK Gambling Commission". Off Course Bookmakers Limited is the company responsible for the site's terms and for handling complaints. Our licence checking guide explains how to confirm an account number on the register.

One detail is worth noting. The app listing names Off Course Bookmakers Limited as the seller, while its copyright line names Playbook Gaming Ltd, which points to the technology supplier behind the product. The licence holder, and the company you would complain to, remains Off Course Bookmakers Limited.

The Priced Up casino and sportsbook

According to the App Store description, the Priced Up casino offers slots, table games and live dealer games. On the sports side the listing names football, horse racing and tennis, with in-play betting. Game studios, the size of the lobby and the live tables available are shown on the site itself. Our live dealer casinos guide explains how those tables work.

Priced Up promo code and free spins questions

Priced Up promo codes and any casino spins or sports welcome offer are set out in the operator's promotion terms, which change often. On wording: under advertising guidance, spins that need a deposit or a stake should be called bonus spins, so a deal promoted as free spins is worth reading closely before you deposit. Our casino promo codes page explains how codes work at licensed sites.

The PricedUp app on iOS

A PricedUp app is listed on the UK App Store, with Off Course Bookmakers Limited as the seller. Payment methods, minimum deposits and withdrawal times are shown in the cashier and the help pages. As at any GB licensee, a credit card cannot fund the account, directly or through an e-wallet.

Priced Up sister sites

The register lists one domain under account 1776: pricedup.bet. No other brand trades on the same account, so in the strict sense Priced Up has no sister sites. A shared technology supplier does not make two brands sisters, because each would have its own licence holder, terms and self-exclusion scope. The sister sites guide explains how licence groups work.

Slot stakes and self-exclusion at Priced Up

On the casino side, online slots are capped at £5 a spin, or £2 for players aged 18 to 24. Priced Up must also take part in GAMSTOP, the free national self-exclusion scheme for GB-licensed online gambling.

Betting and casino games are for adults aged 18 and over. Our responsible gambling page sets out the tools and support, and the National Gambling Helpline is free on 0808 8020 133.

Visit PricedUp (opens the operator site in a new tab)